I help brands get clear on who they are, how they show up, and why it matters.
Hey, I’m Claudia, strategist, designer, and professional dot-connector.To me, branding is part logic, part storytelling, and part "hell yes, that’s it."
Every project starts with strategy. Every decision has a reason.
H.A.N.D. exists to do things differently. No fluff. No templates. Just thoughtful, intentional design that reflects the real you.
In a world of fast content and templated everything, your brand needs to feel human. I design for people first, real experiences, real clarity, real connection.
I believe in:
My job? Guide you through the noise and build a brand that actually fits.
Grew up racing quad bikes and building Lego houses on a South African farm. University? Not for me. I picked web development. Turns out I was good at it.
Top of my class (didn’t see that coming). Started working early. Got hooked on branding, the perfect mix of logic and story.
Solo designer at Inrange Golf in 2019.Led brand, UX, and marketing. Took them from 1 product to a global platform. Moved to New Zealand the same year and started kickboxing between UI/UX flows.
After years of client work and fast-paced teams, I hit reset. A coach helped me get clear: I wanted more freedom, more intention, more impact. No more chasing, just building on my own terms.
How About Now Design is a creative rebellion. A space where strategy and design serve real humans. Where I build brands with depth, direction, and long-term momentum.
(You can tap each fact to reveal it for a bit of fun!)
I dream of owning a 1969 Ford Mustang in blue with white racing stripes one day, but for now, my hybrid keeps me grounded (and fuel-efficient).
Mass Effect, Baldur’s Gate 3, Horizon Zero Dawn, if it has an epic story and stunning visuals, you’ll find me immersed in it.
From Zumba instructor to kickboxer to powerlifter, lifting heavy things keeps me balanced, and yes, I aim to look like I could kick your butt (nicely, of course).
Coffee fuels my creativity and productivity. Protein shakes are a close second, but coffee will always be my first love.
I once managed to kill a cactus (more than one, actually), but now I’m proud to say my houseplants are thriving. Lesson learned: less is more.
Designing and building my own house filled with gaming collectibles, a fancy home gym, and way too many books.
I work with founders who are ready to stop overthinking and start building something that fits.
I love working with brands that:
The best results come when you’re ready to go deeper. Not just look good but mean something. Ready to meet your creative partner?
