BRAND STRATEGY & POSITIONING

Map it out. Stand apart.
Move forward.

Navigate your brand’s future with confidence

Brand strategy shouldn’t feel like throwing spaghetti at a wall. If you’re stuck on how to position yourself or explain your value, this gives you the plan, the words, and the direction.

No fluff, just strategy that makes sense.

Whether you’re refining what exists or starting fresh, this builds the foundation you need to move forward with confidence.

Sound familiar?

Your'e unsure how to talk about your brand or who it’s really for...
You keep tweaking your visuals but it still feel off...
Your message isn’t landing (or reaching the right people)...
You want clarity before investing in design or marketing

The brand map framework

A one-week strategy sprint to get your brand aligned and ready for what’s next.

Plot the Course

You’ll kick things off with a deep-dive Clarity Questionnaire, covering your audience, offer, message, and goals. It helps us spot what’s working and what’s not before we even meet.

Spot Roadblocks & Opportunities

Next, I audit your brand presence: website, messaging, visuals, and positioning. This identifies gaps, inconsistencies, and hidden opportunities so we enter the session with purpose.

Plan the Route

Then, we meet for a collaborative strategy session. We’ll unpack insights, refine your direction, and get laser-focused on where your brand is headed and how to show up there.

Your Brand Map

You’ll receive a Notion-based roadmap with your refined positioning, messaging, and next steps ready to brief a designer, share with your team, or build from directly.

The strategy in action

Real brands. Real breakthroughs.

“For the first time, my brand feels like me.”

You didn’t just create a website or logo—you helped me tell my story. For the first time, my brand feels like me. It’s authentic, clear, and ready to grow. The process wasn’t about getting it perfect from the start. It was about finding clarity step by step. I always felt supported, and now I have something I’m proud of—something that reflects my mission and gives me confidence moving forward.

Sveta Longley
Holistic Business Guide & Founder of The Realised Woman
“Helps bring your vision to life in ways you wouldn’t expect”

What makes working with Claudia different? It’s not just about making things look good. It’s about strategic thinking. She guides you through a structured, well-thought-out process and helps bring your vision to life in ways you wouldn’t expect. If you’re looking for a ‘just-make-it-pretty’ designer, she’s not the one. If you want a true creative partner who gets it—who invests in your vision and turns it into something meaningful—then yes, you absolutely should work with her.

James Longley
Future-Readiness Advisor
“An invaluable asset who shaped what Inrange has become.”

Claudia quickly demonstrated a remarkable talent for intuitive and engaging design. Her growth trajectory at Inrange Golf has been impressive, culminating in the role of Creative Lead. She has been pivotal in shaping our software and marketing strategies, significantly enhancing our online presence and customer engagement.

Nick Longley
Director, Inrange Golf
“A foundation that frees you to grow”

This project has turned the brand into something I’m proud to put into the world—clear, confident, and built to grow. The visuals, strategy, and structure have brought clarity to what was once intangible, and given me a professional foundation I can build on. It’s made sharing the concept easier, and freed up headspace to focus on the work that matters most.

James Longley
Future-Readiness Advisor

Why I’m obsessed with getting brands unstuck

I’ve seen too many talented founders struggle to explain what they do over-editing websites, second-guessing every word, changing visuals weekly. I get it. I’ve been there too.

This work is about clarity, not perfection.

About knowing how to own your voice so your brand can finally do some of the talking.

My job? Guide you from fuzzy to focused so you can lead, build, and grow without hesitation.

Questions and answers

Why do I need brand strategy?
How long does this process take?
Will I get a logo and visual identity with this?
Can my team join the session?
Do I need to prep anything?
Can I use this with another designer or team?

Ready to map out your brand?

Book a free Clarity Call to see if the Brand Map is what your business actually needs right now. No pressure just 30 minutes of real talk.

BRAND STRATEGY & POSITIONING
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